Democracy, equality, reconciliation, diversity, responsibility, respect and freedom – these are the values of one of the greatest and most courageous humanists, anti-apartheid, human rights and peace activists of all times: Nelson Mandela, who is also named Madiba in South Africa as an honorary title adopted by elders of Mandela’s clan.

On July 18, Nelson Mandela’s birthday, his humanitarian work, legacy and inspiration is celebrated around the world as “A Global Call to Action” including thousands of activities and actions all over the globe.

On April 27, 2009, 46664 and the Nelson Mandela Foundation invited the global community to join them in support of an official Mandela Day. Mandela Day is not meant as a public holiday, but as a day to honor the legacy of Nelson Mandela, South Africa’s former President and his values through volunteering and community service.

Mandela Day is a global call to action that celebrates the idea that each individual has the power to transform the world, the ability to make an imprint.

The Mandela Day campaign message is:
Nelson Mandela has fought for social justice for 67 years. We’re asking you to start with 67 minutes.
“We would be honoured if such a day can serve to bring together people around the world to fight poverty and promote peace and reconciliation,” according to a statement issued on Mr Mandela’s behalf.

To mark the first global celebration of Mandela Day on July 18, 2009, Nelson Mandela’s 91st birthday, a series of educational, art exhibit, fund-raising and volunteer events leading up to a concert at Radio City Music Hall on July 18 were organized by 46664 and the Nelson Mandela Foundation. In November 2009, the United Nations General Assembly formally declared July 18 to be Mandela Day.